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Post by account_disabled on Dec 9, 2023 5:34:26 GMT
Since many times it is not enough to execute both initiatives, it is about determining which of the two is better to only invest in one of them. The answer, although it may not be the one most customers want to hear, is that you need both. And if you had to decide which one to invest in, then it depends enormously . Each of the strategies applies to different circumstances, but just to put the context, let's define. SEO – is the acronym for a digital marketing strategy for a site to appear in Google's organic listings and that focuses on optimization for search engine positioning . PPC – is the acronym for another Digital Marketing Service digital marketing strategy that also gets a site listed by Google but as a result of an advertising payment and that is based on pay per click because that is how Google charges for an ad. More Prospects | Prospect Factory Let's see what it depends on. 1. Do you really want to appear at the top of the first page of results. If you want to appear at the top of the results page, it will probably not be achieved with SEO and you will have to use PPC. SEO allows you to position yourself in the natural section of Google, which is usually from the middle of the screen down. The first spaces, the ones at the top, which are usually three, are occupied by Google Ads or PPC ads and then some snippets usually appear such as maps, video tapes, etc., then the organic positions usually begin to appear in the middle. or more under a laptop or desktop screen. In a mobile list, even further down.
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