Post by limonhasanseo56 on Mar 14, 2024 5:25:01 GMT
Plaza or Point of sale The plaza or point of sale is where you put your product or service on the market. In other words, it's how your customer gets to you. It is essential to know where your audience lives and where they consume your product. That means which establishments your customers usually frequent, whether they prefer to buy online or in physical stores and other points about distribution and consumption. It's no use having a huge store if your audience only buys online. In the same way, it is also useless for you to put, for example, your clothing brand in a department store if, in reality, you want to sell to a class A audience.
Promotion The promotion of a product according to the HT Lists Ps concept has nothing to do with discounts or sales. That type of promotion is directly connected to the marketing of the product and how to promote it. In general terms: how that product will reach its buyers. To do this, we must answer some questions such as: what are the best consumption channels, the best points of sale and the best means to promote the brand. To answer them, you have to think about your target audience and understand how they would like to know about the product and how they consume it.
At the end of this article you will see the importance of using digital marketing correctly for that, that is, how to use social networks to promote yourself and reach those potential customers. How the Ps of Marketing emerged The concept was developed by Professor Jerome McCarthy and disseminated by the great marketing professor, Philip Kotler. What they were looking for with the definition of those four great pillars was to show why some brands are more expensive than others, why some sell more than others and why some are better promoted than others. All of this boils down to: who I am, what my product is, where I am and where I want to go.
Promotion The promotion of a product according to the HT Lists Ps concept has nothing to do with discounts or sales. That type of promotion is directly connected to the marketing of the product and how to promote it. In general terms: how that product will reach its buyers. To do this, we must answer some questions such as: what are the best consumption channels, the best points of sale and the best means to promote the brand. To answer them, you have to think about your target audience and understand how they would like to know about the product and how they consume it.
At the end of this article you will see the importance of using digital marketing correctly for that, that is, how to use social networks to promote yourself and reach those potential customers. How the Ps of Marketing emerged The concept was developed by Professor Jerome McCarthy and disseminated by the great marketing professor, Philip Kotler. What they were looking for with the definition of those four great pillars was to show why some brands are more expensive than others, why some sell more than others and why some are better promoted than others. All of this boils down to: who I am, what my product is, where I am and where I want to go.