Post by account_disabled on Mar 6, 2024 4:10:13 GMT
In recent times, especially due to the effects of the Covid-19 pandemic, many companies have had to review their web marketing strategy or, in some cases, even prepare it from scratch. The change we have witnessed has catapulted us very quickly into a future where digital strategies are essential, because a large part of a company's turnover depends on them. However, there are still too many marketing initiatives that struggle to produce results; to find out what the probable reasons are, continue reading today's article! Web marketing strategies: some data According to research conducted globally by McKinsey, from December 2019 to July 2020 the percentage of companies that chose to digitalize increased from 36 to 58 percentage points .
A figure of considerable importance, especially Germany Phone Number if we consider that according to the same report from June 2017 to December 2019 the increase was limited to 16%. Some sectors have had more difficulty digitizing than others; it is for this reason that the pandemic has put into crisis precisely those realities that have not managed, due to impossibility or lack of internal skills, to reorganize themselves through new technologies . Beyond the particular moment, in the current situation in which the markets find themselves it is not possible to think of maintaining a competitive business without an effective online presence , supported by a web marketing strategy with solid foundations.
Download the ebook In fact, it must be considered that the buyer of the third millennium is informed and consults the various channels available to make a thoughtful and functional purchasing choice for his organization. It is therefore of fundamental importance for a company to maintain its presence on the digital channels that are truly suitable for achieving its objectives, in order to present itself as a valid alternative to competitors and position itself as the major authority in the sector in the minds of potential customers. In the next sections we will analyze the most common mistakes in the web marketing strategy of B2B companies. Mistake 1: Lack of planning The mistake that unfortunately many companies still make when approaching the digital world for the first time is to underestimate the aspect of strategic planning , believing they can get by with a few simple improvised moves.
A figure of considerable importance, especially Germany Phone Number if we consider that according to the same report from June 2017 to December 2019 the increase was limited to 16%. Some sectors have had more difficulty digitizing than others; it is for this reason that the pandemic has put into crisis precisely those realities that have not managed, due to impossibility or lack of internal skills, to reorganize themselves through new technologies . Beyond the particular moment, in the current situation in which the markets find themselves it is not possible to think of maintaining a competitive business without an effective online presence , supported by a web marketing strategy with solid foundations.
Download the ebook In fact, it must be considered that the buyer of the third millennium is informed and consults the various channels available to make a thoughtful and functional purchasing choice for his organization. It is therefore of fundamental importance for a company to maintain its presence on the digital channels that are truly suitable for achieving its objectives, in order to present itself as a valid alternative to competitors and position itself as the major authority in the sector in the minds of potential customers. In the next sections we will analyze the most common mistakes in the web marketing strategy of B2B companies. Mistake 1: Lack of planning The mistake that unfortunately many companies still make when approaching the digital world for the first time is to underestimate the aspect of strategic planning , believing they can get by with a few simple improvised moves.